Privacy Policy

Last updated: April 13, 2026

This Privacy Policy describes how Lanural — the “Site,” “we,” “us,” or “our” — collects, uses, and discloses your personal information when you visit, use our services, make a purchase from lanural.com, or otherwise communicate with us regarding the Site, collectively, the “Services.”

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:

Lanural
33 N Gould St
Sheridan, Wyoming 82801
United States
Email: contact@lanural.com

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other information used for account security purposes.
• Shopping information, including the items you view, place in your cart, save to your account, purchase, review, or interact with.
• Loyalty points, product reviews, referrals, gift cards, or similar account-related information.
• Customer support information, including the information you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services, referred to as “Usage Data.” To do this, we may use cookies, pixels, tags, server logs, and similar technologies, collectively referred to as “Cookies.”

Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, referring URLs, pages viewed, interactions with the Site, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect or process information on our behalf, such as:

• Companies that support our Site and Services, including Next Commerce / 29Next, our ecommerce platform provider.
• Payment processors, who collect payment information, such as payment card details, billing address, and related transaction information, in order to process your payment and fulfill your orders.
• Fulfillment, shipping, analytics, customer support, email, SMS, advertising, and marketing service providers.
• Third parties that use online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies, when you visit our Site, open or click emails we send you, or interact with our Services or advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section titled Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you, including to:

• Process payments.
• Fulfill orders.
• Arrange shipping and delivery.
• Send notifications related to your account, purchases, returns, exchanges, subscriptions, or other transactions.
• Create, maintain, and manage your account.
• Facilitate returns, exchanges, customer support, and other service-related features.
• Operate checkout, cart, product, subscription, offer, upsell, and order-management functionality through our ecommerce platform and service providers, including Next Commerce / 29Next.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, SMS, MMS, or postal mail, and to show you advertisements for products or services.

This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

If you are an EEA resident, the legal basis for these processing activities is our legitimate interest in selling and promoting our products, according to Article 6(1)(f) GDPR, unless consent is required by applicable law.

Security and Fraud Prevention

We use your personal information to detect, investigate, prevent, or take action regarding possible fraudulent, illegal, malicious, or unauthorized activity.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

If you are an EEA resident, the legal basis for these processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Article 6(1)(f) GDPR.

Communicating with You and Service Improvement

We use your personal information to provide customer support, respond to you, improve the Services, maintain our business relationship with you, and improve our products, website, checkout experience, and customer communications.

If you are an EEA resident, the legal basis for these processing activities is our legitimate interest in being responsive to you and maintaining effective services, according to Article 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site.

We use Cookies to power and improve our Site and Services, including to remember your actions and preferences, operate checkout and cart functionality, run analytics, understand user interaction with the Services, prevent fraud, and improve the customer experience.

We may also permit third parties and service providers, including ecommerce platform, analytics, advertising, and marketing providers, to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies may negatively impact your user experience and may cause some Services, features, or functionality to work incorrectly or no longer be available.

Blocking Cookies may not completely prevent how we share information with third parties, such as advertising partners.

Our website also recognizes the Global Privacy Control, or GPC, signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing or targeted advertising for the associated browser or device, and, where we are able to associate the device sending the signal with your account, we will apply the opt-out request to the account as well.

Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate business purposes, legal compliance, or other reasons described in this Privacy Policy.

Such circumstances may include:

• With vendors or other third parties who perform services on our behalf, such as ecommerce platform services, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, email, SMS, fraud prevention, and advertising services.
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request, or consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
• To comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, regulatory requests, or similar legal processes.
• To enforce applicable terms of service or protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes described above:

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, or where otherwise permitted by applicable law, we may share personal information for advertising and marketing activities.

We have “sold” and “shared,” as those terms are defined under applicable law, personal information over the preceding 12 months for advertising and marketing purposes as follows:

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of information found on third-party sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of the Services or users of those third-party platforms.

Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, enforce contracts or policies, prevent fraud, or maintain business records.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know

You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

Right to Delete

You may have a right to request that we delete personal information we maintain about you.

Right to Correct

You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined in applicable privacy laws.

If you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the sale or sharing of information for the device and browser that you use to visit the Site.

Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

Appeal

You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails.

If you opt out, we may still send you non-promotional emails, such as emails about your account, orders, transactions, returns, exchanges, or other service-related matters.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights.

We may need to collect information from you to verify your identity, such as your email address, account information, order details, or other information reasonably necessary to verify your request before providing a substantive response.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we may require the agent to provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or to lodge your complaint with your local data protection authority.

For the EEA, you can find a list of responsible data protection supervisory authorities through official European data protection resources.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal information may also be processed by staff, third-party service providers, and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

SMS Privacy Statement

If you provide your mobile phone number and opt in to receive SMS or MMS communications from Lanural, we will use your number to deliver transactional, informational, or promotional messages that you have explicitly agreed to receive.

Information Collected

We may collect your mobile phone number, message interaction data, delivery confirmations, and opt-in or opt-out status.

Use of Information

Your mobile phone number is used for the purpose of sending SMS or MMS messages related to Lanural services, updates, orders, promotions, or other communications in accordance with your consent.

Opt-Out

You may opt out of SMS or MMS communications at any time by replying STOP to any message. For help, reply HELP or contact us at contact@lanural.com.

No Third-Party Marketing Sharing

Mobile phone contact information collected for SMS or MMS communications will not be shared, sold, rented, or otherwise disclosed to third parties for their own marketing or promotional purposes.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:

Email: contact@lanural.com
Mail: Lanural, 33 N Gould St, Sheridan, Wyoming 82801, United States

For the purpose of applicable data protection laws, and if not explicitly stated otherwise, we are the data controller of your personal information.